Individuals’ Motivations and Engagement With Paralympic Content on Social Media: A Longitudinal Analysis Across Six Summer and Winter Games
Published online on September 24, 2024
Abstract
Communication & Sport, Volume 14, Issue 3, Page 1086-1111, June 2026.
Despite the recent growth in Paralympic sport programming and viewership on social media, there remains a limited understanding of social media users’ motivations for consuming and engaging with Paralympic content. Drawing on Uses and Gratifications (U&G) ...
Despite the recent growth in Paralympic sport programming and viewership on social media, there remains a limited understanding of social media users’ motivations for consuming and engaging with Paralympic content. Drawing on Uses and Gratifications (U&G) ...