The Pulse of Privacy: The Role of Efficacy Framing and Discrete Emotion in Combating Privacy Powerlessness and Motivating Online Privacy Protection
Published online on February 16, 2026
Abstract
Communication Research, Ahead of Print.
Can discrete emotions be leveraged to combat privacy powerlessness and motivate privacy protection? Extending theorizing and research that exclusively focus on cognitive processes underlying online privacy decision-making, this study builds on gain/loss ...
Can discrete emotions be leveraged to combat privacy powerlessness and motivate privacy protection? Extending theorizing and research that exclusively focus on cognitive processes underlying online privacy decision-making, this study builds on gain/loss ...