When Humor Appeals Fail and When They Succeed: Using Latent Profile Analysis to Identify Audience Receptivity to Humorous Messages
Published online on December 18, 2025
Abstract
Communication Research, Ahead of Print.
This study contributes to theory in persuasion and humor by hypothesizing distinct audience segments that determine how people respond to humor appeals. Across two studies, using a multiple message design and two different humor appeals, we specify and ...
This study contributes to theory in persuasion and humor by hypothesizing distinct audience segments that determine how people respond to humor appeals. Across two studies, using a multiple message design and two different humor appeals, we specify and ...