Which Visuals Really Matter? Effects of (Counter) Stereotypical Visual Information on Candidate Evaluations
Published online on January 02, 2025
Abstract
Communication Research, Ahead of Print.
Building on research on gender stereotypes and a parallel-constraint-satisfaction theory on impression formation, this project investigates the effects of gender stereotypical and counter-stereotypical visuals on voters’ evaluations of political ...
Building on research on gender stereotypes and a parallel-constraint-satisfaction theory on impression formation, this project investigates the effects of gender stereotypical and counter-stereotypical visuals on voters’ evaluations of political ...