Meta-Analytic Evidence That Message Fatigue is Associated With Unintended Persuasive Outcomes
Published online on October 04, 2024
Abstract
Communication Research, Ahead of Print.
Message fatigue is a state in which people believe they have received too many similar messages conveying redundant information and feel a sense of exhaustion and boredom with those messages. A growing body of work suggests message fatigue inhibits ...
Message fatigue is a state in which people believe they have received too many similar messages conveying redundant information and feel a sense of exhaustion and boredom with those messages. A growing body of work suggests message fatigue inhibits ...