Testing the Predictive Power of a Cognitive-Structural Approach to Message Design: Persuasive Effects Among Republicans and Democrats
Published online on October 14, 2025
Abstract
Communication Research, Ahead of Print.
Several theoretical approaches suggest that a promising approach to designing effective, tailored persuasive messages may be to draw on insights from an audience’s shared cognitive structure. Specifically, a cognitive-structural approach to message design ...
Several theoretical approaches suggest that a promising approach to designing effective, tailored persuasive messages may be to draw on insights from an audience’s shared cognitive structure. Specifically, a cognitive-structural approach to message design ...