Memes, gatekeepers, and the dynamics of viral K-pop diffusion on YouTube: Analyzing user engagement and network structures
Convergence: The International Journal of Research into New Media Technologies
Published online on December 29, 2025
Abstract
Convergence, Ahead of Print.
YouTube’s multilayered ecology enables K-pop virality to evolve from grassroots remix to corporate-driven promotion; however, how the meso-level interplay between gatekeepers and memes shapes user engagement remains under-explored. To bridge this gap, we ...
YouTube’s multilayered ecology enables K-pop virality to evolve from grassroots remix to corporate-driven promotion; however, how the meso-level interplay between gatekeepers and memes shapes user engagement remains under-explored. To bridge this gap, we ...