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BookTok Helped Us Sell It: How TikTok Disrupts Publishing and Fuels the #Romantasy Boom

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Convergence: The International Journal of Research into New Media Technologies

Published online on

Abstract

Convergence, Ahead of Print.
During the COVID-19 pandemic, TikTok quickly became an important source for connection and entertainment, as people made creative videos and participated in TikTok challenges. The app’s affordances contributed to the emergence of sub-communities, ...