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Remix, labour, and visibility: Fashion memes as participatory visual culture on platform media

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Convergence: The International Journal of Research into New Media Technologies

Published online on

Abstract

Convergence, Ahead of Print.
This article examines fashion memes as participatory visual culture at the intersection of fashion media and platform algorithms. Drawing on convergence culture (Jenkins), everyday tactics (de Certeau), and audience agency (Fiske), alongside scholarship ...