Viral dreams and digital realities: The motivations, engagement strategies, and resilience of TikTok content creators

Rameen Meryam, Farahat Ali, Faculty of Media and Mass Communication, University of Central Punjab, School of Media and Mass Communication, Beaconhouse National University

Convergence: The International Journal of Research into New Media Technologies

Published online on February 27, 2026

Abstract

Convergence, Ahead of Print.
TikTok has transformed digital content creation, offering a dynamic space where creators from diverse backgrounds can achieve visibility, build communities, and engage with audiences. This study examines TikTok content creators' motivations, engagement ...