A24 music: Reinventing synergy through musical paratexts
Convergence: The International Journal of Research into New Media Technologies
Published online on February 12, 2026
Abstract
Convergence, Ahead of Print.
Since its inception in 2012, the film producer/distributor A24 has relied on building and sustaining hype across its niche fanbase of cinephiles. The 2021 launch of their subsidiary label A24 Music made official a longstanding aspect in A24’s marketing ...
Since its inception in 2012, the film producer/distributor A24 has relied on building and sustaining hype across its niche fanbase of cinephiles. The 2021 launch of their subsidiary label A24 Music made official a longstanding aspect in A24’s marketing ...