The Conversion game: Production mechanisms and power relations in the Chinese micro-drama industry
Convergence: The International Journal of Research into New Media Technologies
Published online on January 21, 2026
Abstract
Convergence, Ahead of Print.
This study focuses on the Chinese micro-drama industry, conceptualizing its cultural production as a new form of traffic game – the conversion game. Distinct from the subscription and visibility games, the conversion game operates on a production logic ...
This study focuses on the Chinese micro-drama industry, conceptualizing its cultural production as a new form of traffic game – the conversion game. Distinct from the subscription and visibility games, the conversion game operates on a production logic ...