Between grammars of transnationalism and hyper-localisation: Strategies of Netflix and Amazon in transnational streaming
Convergence: The International Journal of Research into New Media Technologies
Published online on January 06, 2026
Abstract
Convergence, Ahead of Print.
This article deals with the different strategies transnational streamers use to integrate programming in different markets, specifically looking at language and how it is couched within a wider network of strategies to formulate transnational appeal. The ...
This article deals with the different strategies transnational streamers use to integrate programming in different markets, specifically looking at language and how it is couched within a wider network of strategies to formulate transnational appeal. The ...