Beyond age marginalization: Understanding the success of older influencers on Douyin
Convergence: The International Journal of Research into New Media Technologies
Published online on December 12, 2025
Abstract
Convergence, Ahead of Print.
Older content creators gain popularity on Douyin and become a significant part of the platform economy. However, much existing research concentrates on young, beauty content creators with limited attention paid to older content creators. Drawing on the ...
Older content creators gain popularity on Douyin and become a significant part of the platform economy. However, much existing research concentrates on young, beauty content creators with limited attention paid to older content creators. Drawing on the ...