From movie-style marketing to business as usual: The use of cinema(tic) in games promotion 1990-1999
Convergence: The International Journal of Research into New Media Technologies
Published online on December 08, 2025
Abstract
Convergence, Ahead of Print.
This paper uses ProQuest’s Entertainment Industry Magazine Archive (EIMA) to explore the use of the term ‘cinematic’ in games promotion in the decade 1990–1999. It offers a clear platform for linguistically aligned archival studies and charts the use of ...
This paper uses ProQuest’s Entertainment Industry Magazine Archive (EIMA) to explore the use of the term ‘cinematic’ in games promotion in the decade 1990–1999. It offers a clear platform for linguistically aligned archival studies and charts the use of ...