Stop calling the Web the Internet: CERN’s tactics to fight ‘brand confusion’ in the mid-1990s
Convergence: The International Journal of Research into New Media Technologies
Published online on March 20, 2025
Abstract
Convergence, Ahead of Print.
The terms ‘Internet’ and ‘Web’ are often mistakenly used interchangeably in everyday discourse. This article investigates the communication strategies employed by CERN, the birthplace of the Web, and by Robert Cailliau, one of its “inventors”, to ...
The terms ‘Internet’ and ‘Web’ are often mistakenly used interchangeably in everyday discourse. This article investigates the communication strategies employed by CERN, the birthplace of the Web, and by Robert Cailliau, one of its “inventors”, to ...