Virtual production in news media: Transforming storytelling, audience engagement, and ethical practices in the digital age

Ioanna Georgia Eskiadi, Nikolaos Panagiotou, Department of Journalism and Mass Communications, School of Social and Economic Sciences, Aristotle University of Thessaloniki

Convergence: The International Journal of Research into New Media Technologies

Published online on November 29, 2025

Abstract

Convergence, Volume 32, Issue 2, Page 390-409, April 2026.
This study examines the transformative potential of Virtual Production (VP) technologies within news media organizations. By leveraging tools such as real-time game engines, LED walls, and Extended Reality (XR), VP redefines storytelling, enhances ...