Eat your gender: Strategies of gendering in food ads
Published online on April 22, 2026
Abstract
Discourse & Communication, Ahead of Print.
This study examines food advertisements inWomen’s HealthandMen’s Healthmagazines as a hitherto underexplored site of gendered meaning-making. Using content analysis and multimodal critical discourse analysis, we investigate a large corpus of food ads ...
This study examines food advertisements inWomen’s HealthandMen’s Healthmagazines as a hitherto underexplored site of gendered meaning-making. Using content analysis and multimodal critical discourse analysis, we investigate a large corpus of food ads ...