Motherhood curated: A content analysis of momfluencer representations by audience size
European Journal of Communication
Published online on January 27, 2026
Abstract
European Journal of Communication, Ahead of Print.
This study presents findings from a quantitative content analysis of 975 German momfluencer Instagram accounts, exploring how motherhood is portrayed in the context of the platform economy. Grounded in a social constructivist perspective the analysis ...
This study presents findings from a quantitative content analysis of 975 German momfluencer Instagram accounts, exploring how motherhood is portrayed in the context of the platform economy. Grounded in a social constructivist perspective the analysis ...