Motherhood, diet culture and intergenerational conflict in the #almondmom archetype on TikTok
European Journal of Cultural Studies
Published online on December 29, 2025
Abstract
European Journal of Cultural Studies, Ahead of Print.
The #almondmom trend on TikTok offers a sharp critique of diet culture and the complex intergenerational dynamics surrounding food and health. Sparked by a viral clip of Yolanda Hadid advising her daughter Gigi to ‘chew a couple of almonds’, this trend ...
The #almondmom trend on TikTok offers a sharp critique of diet culture and the complex intergenerational dynamics surrounding food and health. Sparked by a viral clip of Yolanda Hadid advising her daughter Gigi to ‘chew a couple of almonds’, this trend ...