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Motherhood, diet culture and intergenerational conflict in the #almondmom archetype on TikTok

European Journal of Cultural Studies

Published online on

Abstract

European Journal of Cultural Studies, Ahead of Print.
The #almondmom trend on TikTok offers a sharp critique of diet culture and the complex intergenerational dynamics surrounding food and health. Sparked by a viral clip of Yolanda Hadid advising her daughter Gigi to ‘chew a couple of almonds’, this trend ...