The cloak of creativity: AI imaginaries and creative labour in media production
European Journal of Cultural Studies
Published online on March 14, 2025
Abstract
European Journal of Cultural Studies, Ahead of Print.
We critique the ways ‘creativity’ is harnessed by artificial intelligence companies, technologists, cultural producers, and even academics to justify a sense of urgency around the adoption of artificial intelligence tools in creative work. The creative ...
We critique the ways ‘creativity’ is harnessed by artificial intelligence companies, technologists, cultural producers, and even academics to justify a sense of urgency around the adoption of artificial intelligence tools in creative work. The creative ...