More Is Not Higher Quality: Effective Factors from the Perspective of Products and Respondents in Concept Testing
Asia-Pacific Journal of Management Research and Innovation
Published online on January 23, 2026
Abstract
Asia-Pacific Journal of Management Research and Innovation, Volume 22, Issue 1, Page 23-36, March 2026.
In a long-term, cross-department product development project, the product concept is the basis of decision-making. Concept testing presents the rationale for the product’s effectiveness in the early stages of development and allows the concept to permeate ...
In a long-term, cross-department product development project, the product concept is the basis of decision-making. Concept testing presents the rationale for the product’s effectiveness in the early stages of development and allows the concept to permeate ...