Does a QR Code in the Invitation Letter Increase Participation in a Push-to-web Survey?
Field Methods: (Formerly Cultural Anthropology Methods)
Published online on November 12, 2025
Abstract
Field Methods, Volume 38, Issue 3, Page 259-272, August 2026.
QR codes are increasingly used in postal invitations to web surveys to facilitate participation. We experimentally tested how a QR code in the invitation letter affects participation in a push-to-web survey of the German family panel (pairfam). The ...
QR codes are increasingly used in postal invitations to web surveys to facilitate participation. We experimentally tested how a QR code in the invitation letter affects participation in a push-to-web survey of the German family panel (pairfam). The ...