Agentic AI in Branding: Driving Hyper-personalization and Real-time Adaptation
Published online on January 20, 2026
Abstract
Global Business Review, Ahead of Print.
Agentic artificial intelligence (AI), autonomous systems capable of independent decision-making, learning and adaptation, is redefining branding by transforming passive consumer interactions into dynamic, co-creative relationships. This article ...
Agentic artificial intelligence (AI), autonomous systems capable of independent decision-making, learning and adaptation, is redefining branding by transforming passive consumer interactions into dynamic, co-creative relationships. This article ...