Exploring User Trust in Non-fungible Tokens: A Structural Equation Modelling Perspective
Published online on January 09, 2026
Abstract
Global Business Review, Ahead of Print.
We examined seven factors that shape buyers’ trust in non-fungible tokens (NFTs): authenticity, cost, operational transparency, community behaviour, security, utility and credibility. Through exploratory factor analysis and structural equation modelling, ...
We examined seven factors that shape buyers’ trust in non-fungible tokens (NFTs): authenticity, cost, operational transparency, community behaviour, security, utility and credibility. Through exploratory factor analysis and structural equation modelling, ...