Deciphering Online Consumer Behaviour: Uncovering Factors Affecting Purchase Intentions for Electronic Items in Sri Lanka Using Ordered Probit Model
Published online on May 29, 2025
Abstract
Global Business Review, Ahead of Print.
This study identifies key determinants of Sri Lankan consumers’ online purchase intention for electronic goods and quantifies their impact using an ordered probit regression model. The findings reveal that a 1% increase in online reviews is associated ...
This study identifies key determinants of Sri Lankan consumers’ online purchase intention for electronic goods and quantifies their impact using an ordered probit regression model. The findings reveal that a 1% increase in online reviews is associated ...