Impact of Social Media Influencers Credibility on Destination Brand Trust and Destination Purchase Intention: Extending Meaning Transfer Model?
Published online on February 08, 2024
Abstract
Global Business Review, Ahead of Print.
This study is intended to know the effect of sub-dimensions of social media influencer’s credibility (SMIC) on destination purchase intention (DPI) of visitors, and the mediating role of destination brand trust (DBT) in the relationship. Grounded in the ...
This study is intended to know the effect of sub-dimensions of social media influencer’s credibility (SMIC) on destination purchase intention (DPI) of visitors, and the mediating role of destination brand trust (DBT) in the relationship. Grounded in the ...