Country-of-Brand, Corporate Social Responsibility and Customer Responds: Moderating Role of Country-of-Manufacture and Corporate Reputation
Published online on January 18, 2024
Abstract
Global Business Review, Ahead of Print.
Customers tend to be sceptical of corporate social responsibility (CSR) activities. So it is important to understand the factors that influence customers’ perception of CSR. Furthermore, the research topic on assessing organizations based on customers’ ...
Customers tend to be sceptical of corporate social responsibility (CSR) activities. So it is important to understand the factors that influence customers’ perception of CSR. Furthermore, the research topic on assessing organizations based on customers’ ...