A PLS-SEM Approach to Investigate the Effect of Satisfaction on Willingness to Recommend M-wallet Services
Published online on November 16, 2023
Abstract
Global Business Review, Ahead of Print.
Mobile wallets (m-wallets), a particular form of mobile payment system, are gaining considerable attention in different emerging markets. This study uses the stimulus-organism-response model to understand how user recommendation depends on intention to ...
Mobile wallets (m-wallets), a particular form of mobile payment system, are gaining considerable attention in different emerging markets. This study uses the stimulus-organism-response model to understand how user recommendation depends on intention to ...