Impact of Product Line on Shopping Motivations of Consumers in E-commerce—A Correspondence Analysis
Published online on September 02, 2023
Abstract
Global Business Review, Ahead of Print.
An increasing number of e-commerce sites offering products globally have created a highly competitive marketplace across various market segments. E-retailers look to update their sites regularly to facilitate consumer decision-making. This article ...
An increasing number of e-commerce sites offering products globally have created a highly competitive marketplace across various market segments. E-retailers look to update their sites regularly to facilitate consumer decision-making. This article ...