Effect of Consumer Value Perception on Consumer Purchase Intention: A Case of Private Label Apparels
Published online on October 09, 2023
Abstract
Global Business Review, Ahead of Print.
Consumer values are the foundation of every successful purchase and motivate customers to buy more. The purpose of this research study is to explore the effect of customer value perception on consumer purchase intention for private label apparels. Further,...
Consumer values are the foundation of every successful purchase and motivate customers to buy more. The purpose of this research study is to explore the effect of customer value perception on consumer purchase intention for private label apparels. Further,...