When Online Reputation Drives Consumers’ Online Repurchase Intentions: An Egyptian Story
Published online on June 13, 2023
Abstract
Global Business Review, Ahead of Print.
The aim of this article is to understand how e-reputation can be a positive predictor of online repurchase intentions. Building on the Hierarchy-of-Effects model and the scale of e-reputation developed byDutot and Castellano (2015,Corporate Reputation ...
The aim of this article is to understand how e-reputation can be a positive predictor of online repurchase intentions. Building on the Hierarchy-of-Effects model and the scale of e-reputation developed byDutot and Castellano (2015,Corporate Reputation ...