Unmasking the Behavioural Intention of Social Commerce in Developing Countries: Integrating Technology Acceptance Model
Published online on July 10, 2023
Abstract
Global Business Review, Ahead of Print.
Despite the fact that lifestyle of consumers is radically changing, which has a significant impact on business, little attention has been given to the lifestyle of users, which can influence social commerce (S-commerce). To bridge the gap, this study ...
Despite the fact that lifestyle of consumers is radically changing, which has a significant impact on business, little attention has been given to the lifestyle of users, which can influence social commerce (S-commerce). To bridge the gap, this study ...