Risk Perception and Behavioural Intention of Tourists Towards Risk-Prone Destinations: The Mediating Role of Place Attachment
Published online on May 26, 2023
Abstract
Global Business Review, Ahead of Print.
The aim of this study is to explore and analyze tourists’ behaviour towards Kashmir Valley, India, specifically in terms of their place attachment and intended future behaviour in response to perceived political risk. The study also examines the mediating ...
The aim of this study is to explore and analyze tourists’ behaviour towards Kashmir Valley, India, specifically in terms of their place attachment and intended future behaviour in response to perceived political risk. The study also examines the mediating ...