Adoption of TAM to Measure Consumer’s Attitude Towards Self-Service Technology: Utilizing Cultural Perspectives as a Moderator Variable
Published online on May 24, 2023
Abstract
Global Business Review, Ahead of Print.
Retail self-service technology (SST) has become increasingly valuable to both businesses and consumers in recent decades. Examples of Innovative retail advances include online shopping and self-scanning technologies. Although SSTs are becoming more ...
Retail self-service technology (SST) has become increasingly valuable to both businesses and consumers in recent decades. Examples of Innovative retail advances include online shopping and self-scanning technologies. Although SSTs are becoming more ...