LGBTQ Consumers’ Engagement and Attitudes Toward Online Brand Communities within the Cosmetics Industry
Published online on April 13, 2023
Abstract
Global Business Review, Ahead of Print.
As the LGBTQ (lesbian, gay, bisexual, transgender and queer) lifestyle has gained increased acceptance among mainstream consumer groups, companies are recognising the need to tailor their marketing strategies to align with this consumer segment. The ...
As the LGBTQ (lesbian, gay, bisexual, transgender and queer) lifestyle has gained increased acceptance among mainstream consumer groups, companies are recognising the need to tailor their marketing strategies to align with this consumer segment. The ...