Social Media Influencer and Corporate Brand Reputation—An Experimental Study
Published online on September 02, 2022
Abstract
Global Business Review, Ahead of Print.
The fundamental role of marketing has been to spread positive word of mouth about not only the brand but also create a positive image of the firm backing it. Online media powerhouses (SMIs) are currently a huge component in associations’ showcasing blend. ...
The fundamental role of marketing has been to spread positive word of mouth about not only the brand but also create a positive image of the firm backing it. Online media powerhouses (SMIs) are currently a huge component in associations’ showcasing blend. ...