Analysing the Customer Satisfaction Index of E-banking Using Kano (1984) Model Framework
Published online on April 27, 2022
Abstract
Global Business Review, Ahead of Print.
This study attempts to establish the relationship between market dynamics and service components for the quality of the service of e-banking over a period of 5 years. The study used theKano et al. (1984)questionnaire to identify the 15 variables, ...
This study attempts to establish the relationship between market dynamics and service components for the quality of the service of e-banking over a period of 5 years. The study used theKano et al. (1984)questionnaire to identify the 15 variables, ...