Assessing Trade Attractiveness Using International Marketing Environmental Factors and Fuzzy DEMATEL
Published online on October 21, 2021
Abstract
Global Business Review, Ahead of Print.
International market entry of entities can be through exporting, licensing, franchising, partnering and strategic alliance, acquisition and Greenfield venture. However, small and medium enterprises (SMEs’) initial international market entries are limited ...
International market entry of entities can be through exporting, licensing, franchising, partnering and strategic alliance, acquisition and Greenfield venture. However, small and medium enterprises (SMEs’) initial international market entries are limited ...