Timely Forecasts of Diffusion of Innovations: The Bass Model in Emerging Markets
Published online on December 16, 2020
Abstract
Global Business Review, Ahead of Print.
This article aims to establish a methodology to estimate the parameters of the Bass model of diffusion of innovations at the take-off stage of the innovation in emerging markets and thus draw timely diffusion forecasts. This article analyses four cases of ...
This article aims to establish a methodology to estimate the parameters of the Bass model of diffusion of innovations at the take-off stage of the innovation in emerging markets and thus draw timely diffusion forecasts. This article analyses four cases of ...