Consumers’ Social Commerce Intention in the Post-COVID-19 Era: An Empirical Analysis
Published online on January 21, 2025
Abstract
Global Business Review, Ahead of Print.
Social commerce has emerged as a prominent shopping destination, and the social and technical factors influencing it have become increasingly relevant post-COVID-19. These factors empower consumers to communicate and make informed purchasing decisions. ...
Social commerce has emerged as a prominent shopping destination, and the social and technical factors influencing it have become increasingly relevant post-COVID-19. These factors empower consumers to communicate and make informed purchasing decisions. ...