Understanding Mutual Fund Investors’ Behaviour Using an Extended Model of Goal-directed Behaviour
Published online on February 03, 2024
Abstract
Global Business Review, Ahead of Print.
The study explores and understands the behavioural process followed by individual investors who choose or do not choose to invest in mutual funds (MFs) employing the extended model of goal-directed behaviour (MGB). The study design comprises building and ...
The study explores and understands the behavioural process followed by individual investors who choose or do not choose to invest in mutual funds (MFs) employing the extended model of goal-directed behaviour (MGB). The study design comprises building and ...