Prioritizing E-service Quality Dimensions in E-tailing: Application of the Analytic Hierarchy Process
Published online on December 27, 2023
Abstract
Global Business Review, Ahead of Print.
The objective of this study is to prioritize the e-service quality dimensions in e-tailing that attract and retain customers which help e-tailers attain a competitive advantage in the market. Measurement and improvement of electronic service quality is of ...
The objective of this study is to prioritize the e-service quality dimensions in e-tailing that attract and retain customers which help e-tailers attain a competitive advantage in the market. Measurement and improvement of electronic service quality is of ...