Understanding the Adoption of Traditional (2D) and Virtual Reality (3D) Online Grocery Store in India:An Exploratory Study
Published online on November 16, 2023
Abstract
Global Business Review, Ahead of Print.
This study is a pioneering effort to study the comparative adoption of traditional two-dimensional (2D) and virtual reality (3D) online grocery stores among Indian customers who are yet to experience online grocery shopping. This study has adopted an ...
This study is a pioneering effort to study the comparative adoption of traditional two-dimensional (2D) and virtual reality (3D) online grocery stores among Indian customers who are yet to experience online grocery shopping. This study has adopted an ...