Consumers’ Legal Claims: Motives, Expectations and the Complaint Journey of Indian Consumers
Published online on October 31, 2023
Abstract
Global Business Review, Ahead of Print.
While consumer complaining behaviour (CCB) has seen phenomenal scholarly interest, its effortful facets, such as complaints to regulators or the legal system, remain under investigated. Viewing complaints as deeper patterns of systemic malaise, this study ...
While consumer complaining behaviour (CCB) has seen phenomenal scholarly interest, its effortful facets, such as complaints to regulators or the legal system, remain under investigated. Viewing complaints as deeper patterns of systemic malaise, this study ...