Can Individuals with Power Distance Consume Luxury? A Model for Inclusion Through Social Capital and Social Approval
Published online on March 07, 2023
Abstract
Global Business Review, Ahead of Print.
This study aims to determine to what extent social capital and social approval mediate the relationship between power distance and purchase intention of luxury brands when these brands are congruent with one’s self. Data were analyzed using structural ...
This study aims to determine to what extent social capital and social approval mediate the relationship between power distance and purchase intention of luxury brands when these brands are congruent with one’s self. Data were analyzed using structural ...