Role of Peer Influences on Young Consumers’ Green Apparel Perceptions
Published online on July 28, 2022
Abstract
Global Business Review, Ahead of Print.
The study explores the young consumers’ past environmental behaviour and peer influences in shaping green apparel’s perceived benefits in India. Data was corralled using convenience sampling method and partial least square structural equation modelling ...
The study explores the young consumers’ past environmental behaviour and peer influences in shaping green apparel’s perceived benefits in India. Data was corralled using convenience sampling method and partial least square structural equation modelling ...