Integration of Stereotype Content Model and Theory of Planned Behaviour: Decoding the Behavioural Intention Concerning Food Choices
Published online on January 16, 2026
Abstract
Global Business Review, Ahead of Print.
This study aims to assess how stereotypes of food brands influence purchase intentions in conjunction with subjective norms and behavioural control, using the Theory of Planned Behaviour and the Stereotype Content Model as theoretical frameworks. This ...
This study aims to assess how stereotypes of food brands influence purchase intentions in conjunction with subjective norms and behavioural control, using the Theory of Planned Behaviour and the Stereotype Content Model as theoretical frameworks. This ...