A Comparative Analysis of Covariance-based, Consistent and Partial Least Squares Structural Equation Modelling for Examining Customer Loyalty in the Indian Hotel Industry
Published online on December 18, 2025
Abstract
Global Business Review, Ahead of Print.
The study evaluates the appropriateness and effectiveness of covariance-based, consistent and partial least squares structural equation modelling by comparing their outcomes on a proposed conceptual model while examining factors impacting customer loyalty ...
The study evaluates the appropriateness and effectiveness of covariance-based, consistent and partial least squares structural equation modelling by comparing their outcomes on a proposed conceptual model while examining factors impacting customer loyalty ...