Customer-to-Customer Value Co-creation in Healthcare: Understanding Social Capital, Sense of Belongingness and Well-being in Virtual Community
Published online on December 05, 2025
Abstract
Global Business Review, Ahead of Print.
The study explores patient-to-patient representation of customer-to-customer (C2C) value co-creation within social media health communities. It investigates the influence of online social capital factors on C2C value co-creation behaviours via the sense ...
The study explores patient-to-patient representation of customer-to-customer (C2C) value co-creation within social media health communities. It investigates the influence of online social capital factors on C2C value co-creation behaviours via the sense ...